idea-automotive was founded in 2001. Markus Gentzsch and Udo Preuß are
founding members. Both have excellent experience in defining and developing
automotive electrical and electronic systems since 1989.
Their broad personal expertise is based on their worldwide activity with many
long-lasting stays in many countries on various projects.

A large number of OEM and suppliers (including the biggest automotive OEM
and suppliers in the world) have been fully satisfied with our successful support.

Deep insight into many different kinds of markets, cultures, philosophies,
technologies, expectations, requirements, solutions and processes is our key to
the success and the trust we have built up with our customers.
Flexibility, neutrality and professionality are our philosophy and our values.
We are where our customers need us.

Customers and
customer projects

Audi
BMW
Bugatti
ChangAn
Chery
FAW
Fendt
Fiat
Ford
GAC
Geely
GM
Hyundai
Iveco
Isuzu
Mahindra
Mazda

Mercedes-Benz
Mitsubishi
Opel
Porsche
Proton
PSA
Renault
SAIC
Skoda
Smart
Subaru
Suzuki
Tata
Toyota
UAZ
Volvo
VW

Continental
Coroplast
Delphi
Draexlmaier
Intedis
Johnson Controls
Kroschu

Lear
Leoni
MBtech
SiemensVDO
Tyco
Visteon
Yazaki